Case Study

Software Engineering

Product Strategy & Build

Agile Strategy & Implementation

Outcomes

1

2

3

4

Key metrics

24

Size of mobilised team

2 weeks

Average time to mobilise new Consultants into Sennder

The problem

What was the original ask?

G&F were first engaged by Sennder following their $160M Series D. This was a critical point in their journey as they started to scaleup their engineering and product orgs, as well as going through exponential business and market growth. Though Sennder had strong funding and a unified vision, their ability to delivery critical projects at pace was becoming an issue, as well as their ability to hire excellent staff at scale in the permanent market. G&F quickly worked on an augmentation with the CxO and leadership team to understand the biggest gaps in the business and conducted workshops to understand the Sennder ecosystem. Over an 18 month period, we helped to build a team of 24 consultants across Product, Engineering and in critical Delivery roles that helped Sennder to release a range of new products and deliver complex projects.

How we did it

How we partnered to
make them a success

Architecture
Following fast and consistent growth, Sennder needed to re- architect their existing platform and tech stack to ensure their systems and platform was scalable with consistent business growth in mind. Without a Chief Architect in the business, G&F mobilised a senior architecture consultant that had experienced multiple complex architecture transformations previously in similar industries.
Agile Delivery
Due to the growth of several new product development teams - and because there hadn't been a strict delivery model since the startup began - there was a need to build a best-in-class delivery function at Sennder. G&F mobilised multiple ADM's and a Delivery Director Consultant that helped to define the correct delivery strategy for the company globally and how to set up their product development teams for success.
Product Management
product discovery mindset, it was clear that a lack of seasoned product management experts were in the business. We mobilised x2 VP level product consultants that would work with the board and help the CTO to build a world-class product function, as well as multiple PM and PO consultants that embedded across the business.
Software Engineering
Apart from higher level strategy work and process improvement, there was a distinct lack of senior engineering capability within most of Sennder's 8 engineering squads. We successfully augmented several of their most under performing squads with senior engineers that helped to accelerate project delivery and mentor and coach their existing perm teams.

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John Doe

CEO, Company XYZ

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